On Sale: May 21, 2003
Page Count: 192 pages
Publisher: Grand Central Publishing
ISBN-13: 9781401397975

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With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to ‘outfox the competition’–this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox’s advice is delivered in snappy, to-the-point chapters that zero in on his creative–and often counterintuitive–advice and features such unforgettable fundamentals as:

Make a big splash, instead of a lot of little ripples
Always have a pipeline to the president
Own a market, not a mill
The long and short definitions of marketing

There are also provocative ‘Instant Marketing Superstar’ challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it’s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

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Jeffrey J. Fox

About the Author

For over 25 years, Jeffrey Fox has been helping clients grow revenues and increase gross margins. Jeffrey is founder of Fox & Company, a management consulting firm that shows clients how to dollarize their value proposition to overcome the price objection and to shorten the sales cycle. Fox has written eleven best-selling business books that have been translated into over thirty languages. Fox is the author of How to Become CEO which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, and Amazon.com best seller lists. His books have been best sellers in France, Germany, Singapore, Hong Kong, and Russia. His book How to Become a Rainmaker was selected as one of the 100 best business books ever written. His Dollarization Discipline was selected as one of the top thirty business books of 2005. He is a popular speaker, appearing regularly before senior management groups and sales forces. Jeff is a graduate of Harvard Business School. Fox & Company is located in Chester, CT.

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