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Under The Radar

Starting Your Net Business Witout Venture Capital

Under The Radar Open the full-size image

Contributors

By Arnold Kling

Formats and Prices

On Sale
Sep 19, 2002
Page Count
272 pages
Publisher
Basic Books
ISBN-13
9780738207742

Price

$21.99

Price

$28.99 CAD

Format

Trade Paperback

Format:

Trade Paperback $21.99 $28.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 19, 2002. This date is subject to change due to shipping delays beyond our control.

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Forget everything you’ve ever read about starting an Internet business. Forget the moon-shot IPO’s. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced “Netstrapper” who sold his Internet start-up for 85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate “under the radar.”

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Arnold Kling

About the Author

Arnold Kling is a teacher, scholar, and author. He holds a Ph.D. in economics from the Massachusetts Institute of Technology. He started his career as an economist with the Federal Reserve Board and later with Freddie Mac. In 1994, he founded Homefair.com, one of the first commercial sites on the World Wide Web. These days, Kling spends his time writing and volunteer teaching in high school. He lives in Silver Spring, Maryland.

Learn more about this author